slogan

noun

ADJECTIVE

▪ catchy (informal), snappy

▪ popular

▪ famous

▪ new, old

▪ simple

▪ empty, hollow

▪

The ‘freedom to learn’ has become just another one of the government's empty slogans.

▪ anti-government, anti-war, etc.

▪ ad (esp. AmE), advertising, marketing

▪ campaign, election (esp. BrE), political

▪ patriotic, revolutionary

▪ bumper-sticker (esp. AmE), T-shirt

VERB + SLOGAN

▪ coin, come up with, invent

▪ adopt (sth as), have (sth as), use (sth as)

▪ chant, shout

▪ spout

▪

The Left was still spouting old Marxist slogans.

▪ bear, be emblazoned with, carry (esp. BrE)

▪

T-shirts bearing anti-war slogans

▪

This year's safety campaign carries the slogan ‘Wear a seat belt—every time!’.

▪ daub, paint, write

▪

Slogans had been daubed on the walls.

▪ be summed up by, be summed up in

▪

The principle is summed up by the slogan ‘Trade, not aid’.

SLOGAN + VERB

▪ go, say

▪

We switched the car stereo to WKTU, ‘the beat of New York’, as its slogan goes.

PREPOSITION

▪ on the slogan

▪

They fought the election on the slogan ‘The time has come’.

▪ under a/the slogan

▪

They protested under the slogan ‘When women stop, everything stops!’

▪ slogan for

▪

the slogan for the 2012 London Olympics

▪ slogan of