- loyalty
- nounADJECTIVE▪ absolute, complete, total, undivided, undying, unswerving, unwavering▪
He showed unswerving loyalty to his friends.
▪ long-term▪ fierce, great, intense, strong, tremendous▪ unquestioning▪ blind▪ conflicting, divided, dual▪Disagreements with one's in-laws often create divided loyalties.
▪ primary▪His primary loyalty was to his family.
▪ family, personal, tribal▪ local, regional▪ ethnic, religious▪ party, political▪ brand, consumer, customerVERB + LOYALTY▪ command, earn, engender, inspire, win▪He inspires great loyalty from all his employees.
▪ build, create▪attempts to build customer loyalty
▪ retain▪ feel, have▪ demonstrate, display, express, prove, show▪ declare, pledge, swear▪They pledged their loyalty to the king.
▪ shift, switch, transfer (esp. BrE)▪Some party members found it hard to switch their loyalty to the new leader.
▪ demand, expect▪ buy▪It was a blatant attempt to buy their loyalty.
▪ reward▪The company rewards customer loyalty by offering discounts.
▪ owe▪She owed no loyalty to him.
▪ doubt, question▪ testLOYALTY + VERB▪ be, lie, remain▪His loyalties lay with people from the same background as himself.
LOYALTY + NOUN▪ oath▪ test▪ card (= that gives benefits to regular customers of a shop/store, etc.) (BrE)▪ points (BrE)▪Customers earn loyalty points every time they shop in the store.
▪ programme/program, scheme (BrE)▪ bonus (BrE)PREPOSITION▪ out of loyalty▪She stayed on at the school out of loyalty to her students.
▪ loyalty among▪The town is the object of fierce loyalty among its inhabitants.
▪ loyalty for▪Mass advertising creates brand loyalty for a product.
▪ loyalty from▪The company expects loyalty from its employees.
▪ loyalty to▪men whose loyalty is to their political careers
▪ loyalty towards/toward▪The team members felt tremendous loyalty towards/toward one another.
PHRASES▪ a conflict of loyalties▪ an oath of loyalty, a pledge of loyalty▪ a sense of loyalty
Collocations dictionary. 2013.
