marketing

noun

ADJECTIVE

▪ clever, effective, good

▪ poor

▪ aggressive

▪ online

▪ mass

▪ niche

▪ direct, one-to-one (AmE), targeted

▪ guerrilla (esp. AmE), interactive, viral, word-of-mouth

▪

Users downloaded the ad and sent it on to friends, a pure form of viral marketing.

▪ global, international, worldwide

VERB + MARKETING

▪ do

▪

The company has done some effective marketing of the new model.

▪ improve

MARKETING + NOUN

▪ campaign, exercise (esp. BrE), strategy

▪ blitz, effort, push

▪

The film was a flop, despite a big marketing blitz.

▪ gimmick, ploy, tool

▪ hype

▪

Everyone will tell you their product is best but this is just marketing hype.

▪ director, executive, manager

▪ consultant, guru, specialist

▪ agency, company, department, firm (esp. BrE)

▪ budget

▪

We don't have a huge marketing budget and rely on word-of-mouth.

PREPOSITION

▪ in marketing

▪

She works in marketing.

▪ through marketing, with marketing

▪

We could get more sales through better marketing.

PHRASES

▪ sales and marketing