campaign

{{Roman}}I.{{/Roman}}

noun

ADJECTIVE

▪ big, huge, major, massive

▪ lengthy, long, long-running, ongoing, sustained (esp. BrE)

▪ effective, successful

▪ unsuccessful

▪ aggressive, determined, intensive, strong, vigorous

▪ bitter, fierce, vicious

▪ concerted, orchestrated

▪

a carefully orchestrated campaign against striking workers

▪ joint

▪ official, public

▪ international, local, national, nationwide, worldwide

▪ one-man (esp. BrE), one-woman (esp. BrE), personal

▪

She has fought a one-woman campaign for ten years about the lack of childcare provision in the town.

▪ grass-roots

▪

They began a grass-roots campaign to encourage people to shop locally.

▪ congressional (AmE), election, electoral, gubernatorial (AmE), leadership (esp. BrE), political, presidential, primary (AmE), re-election, referendum (esp. BrE)

▪ Conservative, Democratic, Labour, Republican, etc.

▪ ad (informal), advertising, branding (esp. AmE), marketing, promotional, sales

▪ PR, propaganda, publicity, public relations

▪ media, poster, press (esp. BrE), print (esp. AmE), television, TV

▪ anti-corruption, anti-drug, anti-smoking, etc.

▪ protest

▪ awareness

▪

a health awareness campaign to promote a healthy lifestyle

▪ lobbying

▪ fund-raising

▪ letter-writing

▪

Local people started a petition and letter-writing campaign to keep the hospital open.

▪ literacy

▪ recruitment

▪ air, bombing, guerrilla, military

▪

the terrorists' bombing campaign

▪ hate, terror, terrorist

▪ dirty tricks (esp. BrE), disinformation, smear, whispering

▪

Her political opponents ran a whispering campaign against her.

VERB + CAMPAIGN

▪ begin, initiate, launch, mount, start, unveil

▪

The company launched a huge advertising campaign.

▪ conduct, execute, fight, run, undertake, wage

▪

People have criticized the way in which she conducted her election campaign.

▪ coordinate, manage, orchestrate, organize, plan

▪ lead, spearhead

▪

She led a successful campaign against the closure of the library.

▪ create, design

▪

We designed an Internet marketing campaign.

▪ join, support, take part in

▪ finance, fund, sponsor

▪

The anti-fur organization financed an ad campaign featuring celebrities.

▪ intensify, step up

▪

The government has intensified the military campaign against the rebels.

CAMPAIGN + VERB

▪ begin, get underway, start

▪

The general election campaign gets underway today.

▪ unfold

▪ be aimed at sb/sth, focus on sb/sth, target sb/sth

▪

a concerted campaign aimed at educating young people about the dangers of drugs

▪ aim to do sth, be designed to do sth

▪

The campaign aims to inform the public of the dangers of this disease.

▪ call for sth, demand sth

▪ feature sb/sth

▪

The campaign featured athletes talking about healthy lifestyles.

▪ advertise sth, tout sth (esp. AmE)

▪ fail, succeed

▪

The campaign failed to achieve its objectives.

CAMPAIGN + NOUN

▪ aide (esp. AmE), manager, staffer (esp. AmE), strategist, team

▪ strategy

▪ headquarters

▪

A news conference was held at the party's campaign headquarters.

▪ issue

▪

Education has become an important campaign issue.

▪ promise

▪

The President kept his campaign promises.

▪ slogan

▪ ad, commercial (both esp. AmE)

▪

A Republican campaign ad alleged he was soft on crime.

▪ contributions, donations, finance, financing

▪

regulations governing political campaign financing

▪ contributor (esp. AmE)

▪ trail

▪

election candidates on the campaign trail(= going around the country campaigning)

PREPOSITION

▪ during a/the campaign

▪

They met regularly during the campaign.

▪ campaign against

▪

a fierce campaign against hunting

▪ campaign by

▪

the political campaign by the Republicans

▪ campaign for

▪

the campaign for racial equality

PHRASES

▪ a campaign of disobedience, misinformation, vilification, etc.

▪

A campaign of intimidation was waged against people trying to vote.

▪ a plan of campaign (esp. BrE)

▪

After sliding in the opinion polls, the party had to rethink its plan of campaign.

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verb

ADVERB

▪ actively, aggressively, hard, heavily (esp. AmE), strongly (esp. BrE), tirelessly, vigorously

▪

We will campaign hard for an end to the ivory trade.

▪ effectively, successfully

▪

Local people have successfully campaigned against the building.

▪ openly, publicly

PREPOSITION

▪ against

▪

Local communities are campaigning against the dumping of toxic waste.

▪ for

▪

We have campaigned for better conditions.

▪ on

▪

The group campaigns on a range of environmental issues.

▪ on behalf of

▪

We campaign on behalf of consumers.